3 ways to improve Sense and Sensitivity through an on-line course

<Extend their clusters>

Coaching from Sub Zero — fighting against COVID-19 with Zoom

Spring 2020 / Session 3

Credit; Kimika Tokai

Together with the Zoom class setting every week, I am always conducting and facilitating field study project through classes, where real learning opportunities exist for all students.

But how? In this socially distanced policy world? Stay-home world? A restricted environment always makes us creative. The current undergraduate students are right on the spot of “Generation Z (Gen-Z)”, where all marketing study eagerly exercise their profiles and analyze their activities; We can analyze this even in this environment, or rather best opportunity of “Deep Dive” to research this subject (Ref; http://academic.hbsp.harvard.edu/webinar_deep_dive_into_case_teaching_online?cid=email%7Celoqua%7Crecording-deep-dive-into-case-teaching-online%7C596422%7Cwebinar%7Cattendee%7Cwebinar-recording%7C202004221783&elqTrackId=e354c1a14bbf4f0c91518754384c4f20&elq=f98adaff1c05423c9b7bfd814696072b&elqaid=1783&elqat=1&elqCampaignId=2149). One of the key projects come from Under-Armour (UA) Japan (DOME) for marketing research through social media (SNS). As most of us know, Under-Armour focuses on customers of…